This not only saves time and money for both the student and the institution, but also provides an opportunity for students who may not have otherwise considered a particular school to get a feel for what it has to offer.

Virtual tours are becoming an increasingly popular tool in higher education marketing.

Virtual tours are a powerful tool in higher education marketing, offering a range of benefits for both institutions and prospective students.

In this section, we will examine some of the key benefits of virtual tours in higher education marketing, including increased engagement, enhanced access to information, increased efficiency, and a competitive advantage.

One of the key benefits of virtual tours in higher education marketing is increased engagement.

Studies have shown that virtual tours can be highly effective in engaging potential students, with some reports suggesting that they can increase application rates by as much as 67%.

Additionally, virtual tours are often more effective at engaging students than traditional marketing methods such as brochures or websites, as they provide a more immersive and interactive experience.

Another benefit of virtual tours is enhanced access to information. Virtual tours provide detailed visuals and descriptions of campus facilities, allowing prospective students to explore and learn about different areas of campus in a way that is not possible with traditional marketing materials.